Hello!

Hui is a multifaceted design leader, collaborator with a 18+ year history of driving innovation, excellence and impact for world-class beauty brands, including Estée Lauder, Fresh, Avon, Calvin Klein, Victoria Secret, Bliss, etc. She has a background in South Korean and American beauty, and she creates her visions specializing in new products and innovation.
Her experience includes art direction to branding, digital marketing, packaging, product design and more.

Her inspiration stems from Apgujeong-dong, Gangnam-gu, Seoul, South Korea—her hometown until she turned 18—where Rodeo Street, lined with beautiful boutiques, sparked her passion for beauty and fashion. Now based in New York City, she enjoys spending her free time illustrating, designing icons, and relaxing with her cat and niece.

Packaging Design | Creative Direction | Photo Art Direction | Graphic Design | Styling and Prop I Digital Campaign | Integrated Marketing | Social Media Strategy and Content Development | Brand Strategy and Development

For design inquiries, please contact HUIKIMDESIGN@GMAIL.COM