Estée Lauder’s Beautiful Magnolia Holiday Limited Edition is a mesmerizing seasonal twist on the iconic Beautifulfragrance, celebrated for its lush floral bouquet. The packaging, illustrated by Hui, perfectly embodies the essence of the fragrance with delicate floral motifs drawn from its key notes-Mandarin, Rose Petals, Magnolia, Jasmine, Sandalwood, Amber, and Vanilla. This exquisite artwork mirrors the harmonious blend of vibrant freshness and comforting warmth that defines the scent, capturing both its elegance and its seasonal allure.

ROLE: Art Direction + Packaging Design + Illustration + Product Development

Bronze Goddess Aegea is a floral-green escape, where the lush fragrance of blossoms and ripe fruits intertwines. The EDP bottle design is inspired by the frosted white landscapes of Santorini, while the secondary packaging showcases the timeless beauty of ancient Greek marble with a multi-dimensional, granite-like texture, expertly crafted working with Universal Engraving Company. A Santorini-blue door frame adorns the outer packaging, while an intricate illustration of the island’s breathtaking scenery graces the interior of folding carton was drawn by Hui. Together, these elements beautifully capture the essence of Santorini, transporting its iconic charm to life.

ROLE: Art Direction + Packaging Design + Illustration + Product Development

The Fresh Beauty Holiday 2023 packaging design is inspired by the sensorial stories behind the brand’s signature skincare ingredients, including Kombucha tea, Rose, and Lotus. In collaboration with Lesli Fonte and art direction by Colene Blanchet, the design beautifully merges these elements into a harmonious composition. The carefully curated color palette evokes a sense of freshness and vitality, while a bold "F" pattern introduces a modern, dynamic flair. This perfect blend of nature and artistry captures the essence of the Fresh collection, presenting it in a visually stunning and vibrant way.

Rebranding of the Vitamin C skincare, which was originally inherited from Global Avon, modernized packaging design and components.

ROLE: Art Direction + Packaging Design + Product Development

Branding of Avon Love collection in the color portfolio, designed the logo.

ROLE: Art Direction + Design + Product Development + Iconography

Branding of the innovative clean skincare collection, which is free from parabens, synthetic fragrances, dyes and mineral oil.

ROLE: Art Direction + Design + Product Development + Iconography

Developed the branding for the Hydra Fusion skincare collection, incorporating water drop graphics in the decorative treatment, drawing water icon’s from its key ingredient, hyaluronic acid. Designed a striking contrast of gloss and matte varnishes on the components to enhance visual and tactile appeal.

The Anew Hydra Fusion De-Puffing Eye Serum was recognized by Marie Claire magazine as one of the top 25 products that will change your life.

ROLE: Art Direction + Design + Product Development + Iconography

Fragrance inspired by Avon’s 134 year heritage.

ROLE: Art Direction & Logo Design

Branding of the LXNEW Clinical Boosters, skincare serum collection: Microbiome Balance, Moisture Lock, Pore Perfector.

Those three packaging designs are showing active ingredients & dose as deco treatment, differentiated the packaging category per color selection and made it utilitarian look.

ROLE: Art Direction + Design + Product Development + Iconography

Inspired by sweet sensation of Summer. “Aromatic luxury" scented candle collection with frosted milky white vessel.

ROLE: Art Direction + Design + Product Development

Collaboration with Petra Ericsson illustrator

Branding of the Isa Knox Anew Ultimate for anti-aging luxury skincare, infused with paeonol, rare peonies and processed through exclusive technology with niacinamide and other anti-aging ingredients.

ROLE: Art Direction + Design + Product Development

ROLE: Art Direction + Design + Product Development

Collaboration with Marisol Oretega

Branding of the Veilment Macadamia personal care collection.

ROLE: Art Direction + Design + Product Development

ROLE: Art Direction + Design + Product Development + Iconography

Anti-aging organic skincare which found by Yelena Rozen.

ROLE: Art Direction + Design + Product Development + Iconography

Roezen Caviar Skin Mask Rejuvenation was featured at Vogue.com, products sell at Saks Fifth Avenue.

ROLE: Art Direction + Design

Collaboration with Nicetoseeya illustrator

ROLE: Art direction + Design + Product Development

Corporate promotional packaging design

ROLE: Art Direction + Design + Product Development + Iconography

StriVectin® is the largest independent prestige skin care company, focusing on clinical anti-aging skin care solutions.

• Designed Holiday giftset and art directed still life photoshoot

• Designed secondary packaging of StriVectinLABS Facial Toner Device, illustrated the graphic and art directed still life photoshoot

• Art directed photoshoot of 2014 fall GWP promotion "Winterize Your Skin"

• Designed poster of easter Holiday campaign

• StriVectinLABS brochure for Sephora: Art directed & designed the layout, illustrated beauty tips graphics

• Designed, brought concept of the StriVectin Product Brochure.

Seasonal promotion packaging design for color trend, Avon’s EU brand.

ROLE: Art Direction + Design

ROLE: Art Direction + Design for it cosmetics digital campaign landing pages.

Bloomingdale's is an American chain of luxury department stores owned by Macy's Inc. founded in 1861 by two brothers Joseph and Lyman G. Bloomingdale. My assignment was to show dynamic motion, Spring has offcially arrived - especially those in wintery states- have a case of "Spring Fever"!

• Designed for bloomingdales.com home page - 2013 Spring Ready-to-Wear Collections

• Designed for bloomingdales.com eblast page

ROLE: Art Direction + Design

Bliss was born in 1996 with a single spa in New York City's Soho, and ignited spa revolution by combining effective services with a fun, 'no-attitude' atmosphere. The clean, modern, fresh design of Bliss spas provides a luxurious escape for consumers.

Fields: Packaging & Graphic design for Bliss Cosmetics

• Magnolia Mother's day giftset design

• Sun ban packaging design

• Holiday spa-at-home Giftset

• Coporate brochure design

Euphoria is about sexiness, fantasy, and being captivating. Sexy and sensual, euphoria speaks to the woman who has the urge to break free from everyday life - to provocatively be part of an exciting world filled with pleasure, surprise, and temptation.

 • Euphoria Special Edition fragrance_bottle decoration design

• Euphoria Mother's giftset design

• Euphoria Holiday giftset design

• Euphoria Spring giftset design

Juicy Couture is an American contemporary casual wear and dress clothing brand based in Arleta, Los Angeles, California. The brand was founded by Pamela Skaist-Levy and Gela Nash-Taylor in1997. The Brand personality is very LA casual and glam, flirty, bold, feminie, fun and confident. She is a Fashion Lover, lives like an off-duty celebrity.

• Designed brand book

• Designed for holiday packaging for intimate apparel

New York, NY – August 13, 2007 – As one of the 20th century’s most important design studios, Calvin Klein has put into expression for several generations, what it means to be male with riveting, sexy imagery. The Calvin Klein brand continues to embody what is provocative, what is timeless, and what is sexy; few advertisements are burned into the global psyche as deeply. With the introduction of the sophisticated new signature fragrance Calvin Klein MAN, Calvin Klein celebrates the heritage of the brand with a new men’s classic.

• giftset design

• Product launch POS materials, sales merchandising item

Light Blue is the joy of living the light blue Mediterranean life, the scent is capturing sun-drenched summer days and dazzling nights. The colorful, fresh, floral-fruity scent reflects the sexiness of the Mediterranean life style. Advertising shot on the beautiful island of Capri, inspired by the freshness and lightness of the idyllic lifestyle of Mediterranean.

• Primary bottle decoration design, Secondary packaging design

Corporate or brand identity and logo are a great deal to appeal your customers. All interactions a consumer has with your business communicate a message & establish a standpoint regarding your brand name.

• Lilyette - Logo design, the brand is owned by maidenform company

• Avon Big Flash Lash mascara - brand identity design

• Maidenform Charitable Foundation - Logo design

• Roeback & Co - the brand is owned by Sears, Logo and Hang tag design for apparel

The premium Supreme Nourishment Coconut Oil Collection for Avon, inspired by natural coconut ingredient and color, designed for primary packaging and oversaw the packaging production.

ROLE: Art Direction + Packaging Design + Product Development