Hello!

Hui is a multifaceted design leader, collaborator with a 16+ year history of driving innovation, excellence and impact for world-class beauty brands, including Avon, Coty, Calvin Klein, Victoria Secret, Bliss, etc. She has a background in South Korean and American beauty, and she creates her visions specializing in new products and innovation.
Her experience includes art direction to branding, digital marketing, packaging, product design and more.

Her inspiration has its roots in Apgujeong-dong, Gangnam-gu and Seoul, South Korea, her home until age 18, where Rodeo Street, her favorite spot for beautiful boutiques, ignited her interest in beauty and fashion. She currently resides in Long Island City, New York. In her downtime, she loves to draw illustrations, create icons and hang out with her cat and niece.

Packaging Design | Creative Direction | Photo Art Direction | Graphic Design | Styling and Prop I Digital Campaign | Integrated Marketing | Social Media Strategy and Content Development | Brand Strategy and Development

For design inquiries, please contact HUIKIMDESIGN@GMAIL.COM